PositivityTools
Salon Websites

The site that turns your Instagram scroll into a booked chair.

For lash, hair, nail, and brow salons who already have the following — you just need the site to close. Mobile-first, booking-integrated, editorial photography. $497 flat, 7 days, fully custom.

Built for artists whose IG grid is already doing the selling.

The honest problem

Most salon sites are leaking money.

Every IG visit becomes a 'maybe later'

They saw your before/after on IG, tapped the link in bio, loaded a 2019 Squarespace template with a tiny photo gallery and a 'Contact' form. They closed the tab, the heat died, they never rebooked.

Vagaro / Square / GlossGenius takes 4 taps

You send your IG followers to a booking app that asks them to create an account, pick a stylist, scroll the calendar, and confirm. At each step, 30% of them bounce. By step 4, your conversion is single digits.

Your services page is a text list

Clients don't book a 'gel manicure.' They book the gel-manicure-with-chrome-tips-from-the-reel. Your services page needs the photos inline with the prices — same grid as your IG, not a table from 2011.

How we fix it

A site that feels like your chair.

  • Editorial hero — soft serif, rose palette, your work front and centre
  • Services grid with photos + prices (not a spreadsheet)
  • Booking integration: Vagaro / Square / GlossGenius / Boulevard
  • Live IG feed block + a "feature your stories" strip
  • Artist bios — your styling philosophy, your specialties, your regulars

See the work

See the salon site we'd build for you.

The template below is our salon build — your photography, your services, your artists, your booking app. Shipped in 7 days, fully customised. Scroll the 7 directions below — pick your favourite, we build from there.

salons-demo.positivitytools.com
Live demo #01 — Fully built

Here's what your salon site will look like.

Open the live salon demo
emergency-first.template.demo
24/7 Emergency

Salon problem?
We're on the way.

555-000-0000
Same dayFlat rateLicensed

Live template

Emergency First

Open it
luxury-edit.template.demo
An Elevated Salon Studio

The art of the consult.

Book a consultation

Live template

Luxury Edit

Open it
photo-wall.template.demo
Portfolio

Live template

Photo Wall

Open it
authority-card.template.demo
Est. 2014 • Licensed

Salon you can stake your name on.

What's included

  • Licensed + insured
  • Written estimate
  • 1-yr workmanship

Live template

Authority Card

Open it
bold-statement.template.demo

Your salon.
Done right.
The first time.

● Local owned since 2014Get quote

Live template

Bold Statement

Open it
calendar-first.template.demo

Book your slot

Next availability this week

Mon8:00
Mon10:00
Mon1:00
Tue8:00
Tue2:00
Tue4:30
Wed9:00
Wed11:00
Wed3:00

Live template

Calendar First

Open it
price-led.template.demo
Flat-rate pricing
from$149

No surprise fees. Price locked before we start.

See full pricing →

Live template

Price-Led

Open it

Every direction is fully customisable — your brand, your copy, your photos, your services. Pick the one closest to your vision and we build from there.

Why we win

$497 lands between two bad options.

Most salon shops compare agencies to DIY builders and pick whichever stings less. We built a third option.

Typical agency

$3,000+

+ $400/mo retainer

  • Nice design
  • Takes 6–12 weeks
  • Agency owns hosting
  • Pay forever to keep it live
  • Locked into their stack
PositivityTools

One flat build

$497

$1,500

One time. No retainer. Ever.

  • Premium design
  • 7-day delivery
  • You own everything
  • Free 2 months of SEO content
  • No lock-in, no monthly fees

DIY builder

$29/mo

+ $300/yr if you upgrade

  • Cheap
  • Takes you 40+ hours
  • Template — looks template-y
  • No SEO out of the box
  • Paying every month forever

The ranking plan

Instagram drives the scroll. Google drives the booking.

Salon clients discover you on IG — then Google 'balayage cost near me' before booking. We publish 8 salon-service articles over 2 months, each targeting a real pre-booking search your ideal client runs.

01Day 1–7

Your site ships with the SEO foundation

Schema markup, clean URL structure, meta tags written for your target searches, Google Business Profile wired in, service-area pages indexed.

The meat of it
02Weeks 2–8

8 niche-specific salon articles published

We publish weekly — real answers to real searches your customers run. Each article targets a keyword your market actually types into Google, not AI filler.

03Month 3+

Traffic compounds — you're the authority

Your ranking keeps climbing after our 2 months wrap. You decide: continue on the $97/mo Growth Membership, write them yourself, or stop. Your site, your call.

What we'll write

Real searches, written for your market.

Month 1 · Week 1

Balayage vs Highlights: Cost & Maintenance

1,500+ words · SEO-optimised · published to your site
Month 1 · Week 2

How to Find a Stylist Who Gets Curly Hair

1,500+ words · SEO-optimised · published to your site
Month 1 · Week 3

Gel Manicure vs Dip Powder: Which Lasts

1,500+ words · SEO-optimised · published to your site
Month 1 · Week 4

Lash Extensions: Classic vs Hybrid vs Volume

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 1

Brow Lamination: What You Need to Know

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 2

Color-Correction: Why It Costs More

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 3

Bridal Hair Trial: How to Prepare

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 4

Protecting Your Color at Home

1,500+ words · SEO-optimised · published to your site

8

Articles

1,500+

Words each

Weekly

Publish cadence

Human

Reviewed by Dave + Mark

All 8 articles, publishing, keyword research, editorial review — included in the $497. No monthly fees for the first 2 months. No upsell.

One price. Everything in.

One beautiful site. $497. You own it forever.

$1,500$497

Typical beauty-industry agency quote: $3,200 + $250/mo retainer.

  • Custom salon site (up to 6 pages)
  • Editorial design with soft palette + serif headings
  • Services grid with inline photos + prices
  • Booking integration (Vagaro/Square/GlossGenius/Boulevard)
  • IG feed block + artist bio pages
  • 2 months of SEO articles included
  • 1 round of revisions
  • You own everything — domain, code, copy, images
Skip the chat — secure checkout →

Not a fit after we chat? No charge. You only pay when Dave confirms and sends checkout.

Integrations included

We plug into the tools you already use.

No custom engine. No vendor lock-in. Your site talks to the industry-standard platform for your salon business — set up and wired in before it ships.

Square Appointments

Free booking

Vagaro

Booking + POS

GlossGenius

Stylist-first workflows

Booksy

Popular with clients

Google Calendar

Artist sync

Instagram

Feed + auto-post

Stripe

Deposits + tips

Klaviyo

Retention email flows

Don't see yours? We wire in whatever you already use — just tell us on the kick-off brief and we connect it before launch.

The 7-day guarantee

Live in 7 days or your money back. Full refund. No arguing.

From payment to preview link in 7 calendar days. If we miss it — for any reason — we refund every dollar. No 'we were close,' no 'we had to wait on content.' Seven days.

Included — no upsell

$497 covers everything below.

2 months of SEO content

$388 value

Service guides, seasonal-look features, artist spotlights — the content salon clients Google before booking. Keeps your rankings climbing.

Premium theme pack

$150 value

Full PositivityTools theme library. Useful if you add retail product sales, gift cards, or membership/loyalty programs.

AI automation playbook

$97 value

Missed-call text back, rebooking reminder scripts, review auto-asks after the appointment. Copy-paste automations, run them yourself.

How we work

How we build for salons.

7-day delivery.

Payment to preview link in 7 calendar days. If we miss it, we refund. Period.

You own everything.

Domain, source code, copy, all editorial photography — yours on day one. No retainer, no hostage platform.

One revision round.

After draft one you get one round to refine — colors, copy voice, service order, photo placement, artist bios.

Human-reviewed, every page.

Dave or Mark reviews everything before it ships. Salon clients can spot generic AI copy instantly. We don't ship it.

Every question we get

What salon owners ask before they buy.

You get one round of revisions to change anything — layout, copy, colours, photos, service pages, all of it. Most clients use the revision for 2-3 lines of copy. Some ship the first draft as-is.
Only 5 salon builds per week

Your IG followers shouldn't become someone else's clients.

Dave reviews every inbound within 24 hours. Fit confirmed? 7-day build starts the same day.